Can LinkedIn make a change in your business

Whether you’re looking to grow your network, manage your online reputation, scale your business, drive valuable social traffic to your site, or find and nurture leads, LinkedIn is an extremely useful tool for your business.

LinkedIn for Networking

Connect with colleagues and friends you know, right along with other people you don’t know. There’s no limit to who you should connect with. Follow someone’s blog? Connect with them on LinkedIn. Have a dream company you want to work for? Start connecting (and interacting) with people from that company. Looking for new job opportunities or want to generate leads? Accept any and all new connect requests.

Build a Business page or Portfolio

You also should also invest time in building your personal profile and/or business page. Use a professional-looking headshot for your personal profile photo and a legible logo for your business page. If you use a header photo, keep it sized properly and the imagery clean. Attach media, including blog posts, white papers, videos and infographics. Build a robust profile that gives readers a clear understanding of who you are, complete with contact information and next steps (such as leading the reader to your website).

LinkedIn to Publish

Not only can you post status updates and link back to content on your site, you can also use LinkedIn as a native publishing platform and create exclusive content for your LinkedIn audience. LinkedIn is the only social media network that you can use as a publishing platform for articles. Publishing an article on LinkedIn is about driving social engagement on LinkedIn and creating brand awareness, rather than driving traffic to your site specifically.

Generate Leads and get Conversions

Whether your business is B2B or B2C, you can generate leads and drive conversions on LinkedIn. You can do this organically, of course, or you can upgrade to a Sales Navigator plan. Insights into your current leads (including company growth, job changes and more). Advanced search functionality that lets you zero in on decision makers. Get automatic lead recommendations.

Hire People on LinkedIn

Recruiter Lite can be a great solution if you’re just starting to scale your business and don’t have a hiring manager or HR department yet. Even if you do have a hiring manager, Recruiter Lite can be a useful tool to help them vet candidates. It can also save thousands of dollars if you currently use an employment agency to help with your hiring needs.