Will Email Marketing Work in 2020

What is Email Marketing?

Email marketing is a marketing strategy that uses emails as a tool of choice to engage with your audiences. Email marketing is the oldest and most commonly used form of online marketing strategy.

Email marketing campaigns are designed to build long-term relationships and generate more long-term sales with your audience.

Advantage of using email marketing

Highest ROI

Did you know that email marketing provides the highest ROI(Return on Investment) compared to any other channels of online marketing. Everyone who’s active online must have an email address, as it functions almost like a currency of the web. So when it comes to prospecting new customers online, email is the most powerful tool available to marketers.

Emails have better engagement

People sign up with their email address at their own will. As these people are interested in your brand they have interest to know more. This is not the case with other online ad platforms.

Cost effective

The costs of running email marketing campaigns are much lower compared to other online advertising channels, that’s why it consistently scores as the most cost-effective lead generation tool. With a dedicated email channel you can email an unlimited number of people and just pay for the hosting service.

Mobile-friendly

Email marketing is growing rapidly. People are always on the lookout for an email and it doesn’t bother them like marketing calls. So it’s not surprising that email opens have grown on a large scale with the help of smartphones. Creating mobile-friendly campaigns is a simple solution to drive more traffic and sales.