How social media can help small businesses during COVID-19 lockdown?

Take Advantage of the Lock down

Consider what insights or opportunities you can provide for your audiences. Does your product help people during this tough times. Are you are a health-focused company, provide people with tips and tricks for navigating our ever-changing situation during this lock down.

Prioritize safety and be genuine

People are not looking for wasting their money during this tough times. Unless your product offers value don't try to push people to buy your products or services unless it offers value to their life.

Be Respectful

COVID-19 changed our lives; you don’t have to directly address the current situation in every post unless your business has timely updates or policy changes to you want to share your audience. You should consider that everything you post will be viewed through the coronavirus/social distancing lens for a long time to come. So be respectful to everyone and every points you make on your posts.

Experience new audiences

Lock down has left a lot of people hanging out on the house. People are on social media like never before. Try to engage with people with new cliche or insights. You may develop audience with new interests who can offer better value.

Leverage free time and be flexible

As a small business owner, budgets are often tight. There’s probably not room for an expensive social media management platform right now. But being at home has provide us time. Leverage time to make value for your brand. Try to adapt to the current situation and provide the education your brand needs now.